Waterproof | Reversible | Collectible | No App Needed
Here's what people are saying:
How our penguin bracelets work
ZOX interactive penguin bracelets and watch bands are made to help you unlock the power of being kind to yourself. Just touch your smartphone to the tag of the bracelet and a new affirmation will pop up each time.
Want to go deeper? In the settings, select how you're feeling and we'll customize the messages you see each time you tap. Each note is meant to be that hug of encouragement for whatever it is you're going through.
Why does it work? We wrote these messages after lots of tear-filled revisions based on our own experiences - each of the over 700 messages in here is something we wished someone would have told us when we were dealing with similar emotions.
Founder
Penguin Bracelets
Our penguin bracelets are here to encourage! Just tap your phone to the tag and you'll see a new message each time. Customize it by selecting the struggles you're facing.
Sustainably Made
Every penguin bracelet is made from elastic we mill in-house using recycled water bottles. Every year, we turn nearly 50,000 lbs of plastic into uplifting bracelets for millions of people.
Happiness Guaranteed
With almost 400,000 5-star reviews, you're in good hands. If you don't absolutely love your penguin bracelets, we'll refund your money and let you keep it!
Fun For The Family
Collecting ZOX is a fun, affordable hobby for the entire family! Words of encouragement, amazing art and fun animal facts with just a tap? Yes please!
Loved by millions of people around the world
Happiness Absolutely Guaranteed
Why Does It Work?
Psychologists have found that anxiety isn’t just “overthinking” - it’s your mind getting caught in repetitive negative loop, aka rumination. Research from Yale shows that once these loops start, they tend to run on autopilot. And studies on mind-wandering confirm that our thoughts drift into these cycles thousands of times a day without us realizing it.
The good news?
A small pattern interrupt can break the loop.
Mindfulness research shows that simple physical cues can shift your attention and calm the nervous system.
That’s exactly what ZOX Anxiety Bracelets are made to do.
Every time you glance at your bracelet, or tap it with your phone, you interrupt the anxious cycle and replace it with a grounding reminder.
It’s a tiny habit, backed by psychology, that helps you take your thoughts back - one moment at a time.
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Frequently Asked Questions
Here's everything you need to know about our interactive Animal bracelets.
The Original, Since 2010
We invented the printed elastic bracelet back in 2010, at our family kitchen table. By choosing the original, you're supporting all the employees of our small, family owned business right here in Austin, TX, as well as all the wonderful charities our sales help support throughout the year.
The Penguins collection